Spam & deliverability
How do I prevent my emails from going to spam?
Short answer: Set up SPF, DKIM and DMARC, send from your own domain, keep your list clean, and write plain, personal emails with few links.
The full answer
1. Authenticate: publish SPF, DKIM and a DMARC policy for your domain.
2. Use your own domain rather than a free Gmail or Yahoo address for business email.
3. Remove addresses that bounce and people who never open your emails.
4. Make unsubscribing easy — a complaint hurts more than an unsubscribe.
5. Ask regular contacts to add you to their address book.
Want step-by-step help? Read Email Deliverability Checklist for Small Businesses.